Sindoor shrub or most commonly known as Lipstick tree.
Worldwide known as Annatto seeds. These seeds are used as natural food color as it doesn’t spoil the taste of the dish. More importantly, Annatto seeds are non-toxic and are commonly used I. Various South American cuisines for many years.
This is Anandvand’s initiative to spread awareness of natural and safe plant food against synthetic, chemical-based, and toxic food.
We have planted 200 seeds of the Annatto and Lipstick tree plant and these will be made available for vegan and culinary experts for further research.